What is D2C Marketing and Why Do Millennials Love it So Much?
Fundera
JUNE 3, 2019
Direct to consumer marketing (D2C) is a strategy in which a company promotes and sells a product or service directly to consumers, cutting out the need for any intermediaries. The number of businesses that independently manufacture, promote, sell, and ship their own products is rising, and growing popularity of this strategy is rapidly changing the business landscape on the whole.
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