Is A Ridiculously Low-Tech Marketing Campaign Worth Your Time?
Fundera
JANUARY 12, 2018
The common consensus is that if you want to reach people in 2018, you need to use the internet. Ads on Facebook or Instagram, job listings on Monster or LinkedIn, email newsletters—these areas are where your campaigns should be focused. Or here’s another idea: Go ridiculously low-tech with your campaign to get people’s attention. Sandwich boards, billboards, catalogs—the kinds of things that went out of style years, if not decades, ago—are the new black here. .
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