How to Launch a New Product: 8 Steps for Success
Fundera
SEPTEMBER 14, 2019
When you’re first starting a business , you may have a small set of products—or even just one—to sell. But as your business grows and you work to boost your revenue growth , you may decide to launch a new product to increase sales and expand your customer base. Launching new products is a natural progression for scaling businesses, but, according to the Harvard Business Review , there are over 300,000 new consumer products introduced to the market every year—the majority of which fail. .
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