How This Husband & Wife Team Turned a Commodity into a Brand
Fundera
MAY 27, 2016
Shoelaces are a problem — no matter who you are. “You could be a kid who can’t tie her shoes or a teenager that just doesn’t want to…. An athlete who has to stop his training because of untied laces or a pregnant woman who cannot bend down to tie her shoes,” says Gastón Frydlewski. “Shoelaces are a universal problem.”. But thanks to Frydlewski and the team at his 5-year-old startup, Hickies , this no longer has to be the case.
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