How Mailchimp and BigCommerce Enhance Customer Segmentation
Grit
MAY 29, 2024
Customer segmentation is a critical strategy in eCommerce, allowing businesses to tailor their marketing efforts to specific groups of customers. According to a report by HubSpot, businesses that use segmented email campaigns see a 760% increase in revenue. This statistic highlights the power of targeted marketing. Mailchimp and BigCommerce are two powerful tools that can significantly enhance customer segmentation and targeting.
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