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Luckily, just as consumers have embraced automation and digital banking solutions, so too have business organizations, which opens the field for how financial institutions can best serve their business clients.
Suppliers find eCommerce promotes loyalty and is the lowest cost to serve. Create an Easier Online Purchasing Experience Nearly half of B2B customer purchases are initiated on the suppliers’ website, according to our survey. A McKinsey survey also indicated eCommerce becoming the most offered sales channel for B2B companies.
Finding the optimal balance between providing a great customer experience and managing the cost-to-serve has also proved tricky. But the profits of banks in this segment vary significantly, partly because of highly varied credit quality and differing risk appetites in the portfolio.
You can spend an inordinate amount of time calculating customer value, but if you have the sales volume and a standard contribution (gross margin), it is easy enough to notate the high cost-to-serve customers rather than devise a way to quantify it.
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